CHICAGO
Your next campaign is just around the corner.
CHICAGO GENERAL TAXI AD RATES >>
DMA Rank | #3
Rates per top | <$ 200
Impressions Per Day | 9,200
Chicago, IL
Because so many of the city’s residents live in the metropolitan areas, cabs are widely used and viewed, and as such are a great medium for taxi top advertising. Chicago is also a town with a rich sports tradition and with many great sports comes many drinking opportunities, which means great advertising for beer and alcohol.
Known in the shopping world for the Magnificent Mile, Chicago is home to some of the country’s best retail opportunities, and as such, we recommend any fashion or shopping campaigns. Chicago is also ranked 3rd as a convention destination, and a very popular place for tourism and visitors, so we recommend any campaigns involving traveling, culture, or convention-related products.
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LEGEND
dma
Designated Market Area
DMA’s are used in the evaluation of audience data for planning and buying of media.
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showing
Level of delivery that directly relates to population of the market
Typical showing levels are:
#100, #75, #50 and #25 GPR/Showings.
The number of panels involved in an actual showing varies by market depending on the total market population and the average DEC of the market’s inventory.
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dec
Daily Effective Circulation
The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight).
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cpm
Cost Per Thousand
The cost of reaching one thousand advertising exposure opportunities in a market.
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impression
The number of people who have an opportunity to see an ad in a given period of time.
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taxi top
Consists of (2) 14×48 sides
1 side = 1 panel.
* Rates may vary based on availability