LOS ANGELES
Your next campaign is just around the corner.
LA TAXI AD RATES >>
DMA Rank | #2
Rates per top | <$ 175
Impressions Per Day | 6,118
Los Angeles, CA
Due to the population density and high volume of tourist traffic, numerous people in the city need taxis at any given time, and taxi advertising is a sure-fire way to make sure that your message and brand is seen.
With LA as the number one Hispanic market in the US, you can use geographic targeting and specifically catered ads for this population. We also recommend alcohol and liquor ads as they are successful in such a booming and popular nightlife market.
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LEGEND
dma
Designated Market Area
DMA’s are used in the evaluation of audience data for planning and buying of media.
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showing
Level of delivery that directly relates to population of the market
Typical showing levels are:
#100, #75, #50 and #25 GPR/Showings.
The number of panels involved in an actual showing varies by market depending on the total market population and the average DEC of the market’s inventory.
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dec
Daily Effective Circulation
The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight).
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cpm
Cost Per Thousand
The cost of reaching one thousand advertising exposure opportunities in a market.
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impression
The number of people who have an opportunity to see an ad in a given period of time.
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taxi top
Consists of (2) 14×48 sides
1 side = 1 panel.
* Rates may vary based on availability