NEW YORK CITY
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NYC TAXI GENERAL AD RATES >>
DMA Rank | #1
Rates per top | <$ 210
Impressions Per Day | 10,986
New York City
New York is the home of the iconic “yellow cab”, millions of city residents, and a popular tourist destination, and as such, NYC taxi advertising has proven to be a wise marketing decision for many companies. New York City taxi advertising is a great and cost-effective way to reach eight million people.
One of the things New York is most famous for is its fashion scene and shopping opportunities, and with this, we recommend any campaigns for fashion buys, shopping and sales. New York City is a world renowned travel and tourist destination, so any campaigns involving traveling, culture, or tourism hot spots would work well here.
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LEGEND
dma
Designated Market Area
DMA’s are used in the evaluation of audience data for planning and buying of media.
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showing
Level of delivery that directly relates to population of the market
Typical showing levels are:
#100, #75, #50 and #25 GPR/Showings.
The number of panels involved in an actual showing varies by market depending on the total market population and the average DEC of the market’s inventory.
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dec
Daily Effective Circulation
The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight).
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cpm
Cost Per Thousand
The cost of reaching one thousand advertising exposure opportunities in a market.
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impression
The number of people who have an opportunity to see an ad in a given period of time.
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taxi top
Consists of (2) 14×48 sides
1 side = 1 panel.
* Rates may vary based on availability