SAN DIEGO
Your next campaign is just around the corner.
SD GENERAL TAXI AD RATES >>
DMA Rank | #28
Rates per top | $ 185
Impressions Per Day | 4,200
San Diego, CA
San Diego is also host of the world-renowned Comic Con Convention in July, and an additional 130,000 attendees swarm the city. San Diego taxi advertising is a perfect fit to build your brands awareness in “America’s Finest City”.
San Diego is a very popular destination for conventions and visitors, and we highly recommend advertising during these conventions, catering to these specific people, or just planning on the high traffic. Similar to LA, San Diego has a large nightlife market that would be good for alcohol and liquor campaigns.
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LEGEND
dma
Designated Market Area
DMA’s are used in the evaluation of audience data for planning and buying of media.
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showing
Level of delivery that directly relates to population of the market
Typical showing levels are:
#100, #75, #50 and #25 GPR/Showings.
The number of panels involved in an actual showing varies by market depending on the total market population and the average DEC of the market’s inventory.
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dec
Daily Effective Circulation
The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight).
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cpm
Cost Per Thousand
The cost of reaching one thousand advertising exposure opportunities in a market.
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impression
The number of people who have an opportunity to see an ad in a given period of time.
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taxi top
Consists of (2) 14×48 sides
1 side = 1 panel.
* Rates may vary based on availability